Dana Light
Chief Marketing & Business Development Officer
Dana is a results-driven marketing professional with an unwavering dedication to her work and a genuine commitment to delivering successful outcomes for her clients. Dana has a strong work ethic and she consistently goes above and beyond to ensure that every project she undertakes exceeds expectations.
With a comprehensive background in the development and implementation of marketing campaigns, she has led company-wide initiatives with a passion of identifying business development opportunities and making strategic connections. Dana thrives on understanding her clients unique needs, anticipating challenges, and developing creative and unique solutions.
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Dana was the Director of Marketing/Research at George Smith Partners and was responsible for driving the firm’s marketing/business development strategy and researching debt and equity programs. Prior to GSP, she worked in a marketing capacity at Arixa Capital and Marcus & Millichap.
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Ms. Light is a native of Los Angeles and holds a B.S. in Business Administration from University of the Pacific. She is an avid tennis player and a devout fan of the sport.
PROFESSIONAL HIGHLIGHTS
Passionate about implementing strategies and opportunities to promote growth and boost revenue
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Establishes targets and metrics to execute short & long-term goals
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Strong track record in identifying new prospects and converting leads
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Experience in organizing large scale events, trade shows, and conferences
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Assesses industry trends
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Past President, Board of Directors, CalALTs (California Alternative Investments Association)
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